Rebranding and Scaling CashPhone for Global Markets

Client Overview

Cash Phone is an online video course teaching users how to build an income stream by selling digital products. The platform leverages Instagram reels and other marketing strategies to capitalize on the booming digital product industry, with integrations into ClickBank and Digistore24.

Challenge

Initially focused on an emergency server failure, then followed by minor HTML, CSS, and JavaScript updates, the project quickly evolved into a full-scale rebrand and codebase refactor. The original code lacked scalability and maintainability, hindering efforts to expand into global markets. Additionally, the client needed metrics tracking to analyze performance based on spend and revenue.

Solution

John Shipp transitioned from providing development updates to taking on a fractional CTO and senior developer role. Key contributions included:

Refactoring and Rebranding: Rebuilt the codebase from scratch to ensure scalability and clean architecture for global market readiness.
Tech Enhancements: Introduced Tailwind CSS for streamlined layouts and AlpineJS for modularity, creating a clean and maintainable codebase.
Version Control and CI/CD: Established a Git repository and implemented CI/CD pipelines to modernize the development workflow.
Metrics Tracking: Built a system to provide clear visibility into split test results, spend, and revenue metrics for improved decision-making.

Key Challenges

Code Quality: Cleaning up a codebase filled with spaghetti code to create a scalable, DRY, and maintainable system.
Compliance: Navigating and integrating the compliance requirements of ClickBank and Digistore24.
Performance: Achieving high Lighthouse scores and ensuring a seamless user experience.

Results

Delivered a scalable, well-organized project ready to enter global markets.
Implemented a robust metrics tracking system for analyzing revenue and split test performance.
Created a clean, maintainable codebase with a modernized development workflow.

Client Feedback

Taha Basheer: I usually don't leave any feedback, so when I do it means that I was blown away... John's experience paired with his detail for attention is rare to find. I came to John after experiencing issues with our servers and domains... Within minutes he diagnosed it and knew exactly what needed to be done Then he proceeded to perfectly explain it to me (A complete newbie when it comes to this stuff)... I understood every bit After trying a couple different people before John, i was relieved that I found the perfect fit for our business needs. And I will continue to hire John for years to come! Worth every penny and more! If you're thinking about hiring John/working with him. Stop thinking and pull the trigger, I guarantee he will be one of the best hires you've ever made (I mean it 100%) Thank you John!

Highlighted Success Stories

Below is a curated selection of our standout projects. These highlights showcase just a glimpse of the hundreds of successful endeavors we've delivered, reflecting the breadth and depth of our expertise.

Marketing Attribution SaaS

Transformed an Excel-based concept into a robust SaaS platform capable of processing millions of data points daily. Transitioned from solo development to building and leading a senior team as CTO.

Tech Stack: PHP, Laravel, MySQL, Singlestore, AWS, Vue.js, Tailwind CSS
AI Financial Software

Developed a beta platform integrating Plaid, AI-driven transaction categorization, and personalized financial insights. Leveraged cutting-edge AI strategies to achieve 99% accuracy and positioned the product for a successful launch.

Tech Stack: PHP, Laravel, MySQL, OpenAI, Tensor Flow, Vector Databases, Plaid API, AWS, Vue.js, Tailwind CSS
CashPhone

Refactored and rebranded an outdated codebase into a scalable, modular platform ready for global markets. Built robust metrics tracking for better revenue analysis and implemented modern tools like Tailwind CSS and CI/CD pipelines.

Tech Stack: Tailwind CSS, AlpineJS, Git, Server Admin, CI/CD, Clickbank, Digistore24
Brides Who Budget

Developed an all-in-one budgeting and planning tool for brides. Delivered innovative table planning and guest management features while staying under budget. Built both the app and its marketing website in Webflow.

Tech Stack: Proprietary Algorithms, Webflow, SaaS Development Tools, Tailwind CSS, Laravel, PHP, Vue.js
Projection Genie

Developed an all-in-one budgeting and planning tool for brides. Delivered innovative table planning and guest management features while staying under budget. Built both the app and its marketing website in Webflow.

Tech Stack: Proprietary Algorithms, SaaS Development Tools, Tailwind CSS, Laravel, PHP, Vue.js

Partnering with Leaders Who Set the Standard

Our core team brings a wealth of experience, having collaborated on projects ranging from small business startups to high-profile Fortune 500 initiatives. We are deeply passionate about our work and always excited to partner with innovative people and tackle exciting new projects.

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...of professional experience.: 28
Years
...fully satisfied and thriving.: 200+
Clients
...in every project we take on.: 100% Success

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How It Works

Our process is built to deliver results with clarity and efficiency.

Step 1: Initial Consultation

The process begins with a short 20 minute interview and consultation session. This initial interview is scheduled to determine whether John and the client are a good fit. During this interview, the client presents ideas, desires, timeline, budget and other aspects of the project with John.

Step 2: Project Estimate

John reviews the results of the interview and develops an estimate for the project. This estimate uses an algorithm that incorporates Optimistic, Realistic, and Pessimistic financial projections into the final number - he calls this the "ORP".

Step 3: Estimate Delivery & Follow-Up

The estimate is delivered to the client and a follow up call is scheduled to discuss the finer point and/or answer any questions or concerns.

Step 4: Scope Definition

If the estimate is accepted, a consultation session is scheduled to elaborate on the scope of the project, develop landmark goals, and a timeline for completion.

Step 5: Project Execution

After completion of the 30,000 foot view in Step 4 and project has been mapped out completely, work starts!

Step 6: Path to Project Completion

Daily/Weekly updates are conducted via Loom reviews, Slack, phone, email, and other methods to ensure everything is going according to plan. Then, we all celebrate when we reach the finish line!