Transforming Cometly from Concept to Cutting-Edge SaaS Solution

Cometly is a marketing attribution SaaS startup helping businesses track and optimize advertising campaigns. Before launching their software solution, Cometly had been selling their concept as an Excel spreadsheet but sought to elevate it into a robust, scalable platform.

Cometly faced a tough situation after a previous collaboration with another company resulted in high costs and minimal progress. With limited existing code and the need for an entirely new software platform, the founders were at a crossroads: salvage what little they had or start from scratch.

John Shipp stepped in initially as an executive consultant and technical advisor, analyzing the codebase and providing guidance on the best path forward. After determining that starting fresh was the most viable option, John:

• Transitioned into a solo developer role for six months, laying the foundation for the platform.
• Delivered clear and consistent communication to ensure alignment on the MVP and long-term vision.
• Built and led a team of senior developers, eventually serving as the company’s CTO.

With a focus on small, deliberate steps, John helped evolve Cometly from a scrappy startup to a sophisticated, mature SaaS platform.

Cometly's launch was a resounding success. Within three years, the company became a trusted tool for its target demographic, with a stable and mature platform at its core. John continues to serve as Senior Technical Advisor, playing a vital role in Cometly's upcoming AI-driven expansion.

Matt Pattoli: "I can confidently say that all of John's contributions to Cometly were integral to our success. From writing the very first line of Cometly's code to helping assemble and mentor our development team, John proved himself time and time again as a technical expert and a true leader. He is one of the smartest developers I have ever met, thanks to his ability not only to write exceptional code but also to understand business logic and communicate effectively with non-technical product teams.

Thanks to his tireless efforts in guiding the architectural foundation, Cometly was able to evolve into a platform capable of processing and storing billions of records, paving the way for enterprise-level scalability. John's focus on building robust, future-proof solutions not only accelerated our product development but also empowered the team to continuously innovate.

Beyond his professional expertise, John is an honest and caring individual who consistently put the well-being of both his colleagues and our customers first. His integrity, empathy, and collaborative spirit made him an invaluable teammate and someone I would recommend without reservation to any organization looking for a passionate, forward-thinking engineer and leader."